#blackandwhite

We track 10103 posts using #blackandwhite across 6 networks, carrying 649.5K engagement between them — an average of 64 per post.

It is used most on Bluesky: 9712 of the 10103 posts we hold, 96% of the total.

Where it performs hardest per post, though, is Instagram, averaging 28.1K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →