#didyouknow

We track 1481 posts using #didyouknow across 5 networks, carrying 94.8M engagement between them — an average of 64K per post.

It is used most on Instagram: 735 of the 1481 posts we hold, 50% of the total.

Where it performs hardest per post, though, is TikTok, averaging 126.3K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →