#explore

We track 3079 posts using #explore across 8 networks, carrying 312.3M engagement between them — an average of 101.4K per post.

It is used most on Instagram: 1716 of the 3079 posts we hold, 56% of the total.

Where it performs hardest per post, though, is TikTok, averaging 247.1K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →