#original

We track 1819 posts using #original across 6 networks, carrying 98.2M engagement between them — an average of 54K per post.

It is used most on Douyin: 961 of the 1819 posts we hold, 53% of the total.

Where it performs hardest per post, though, is TikTok, averaging 116.2K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →