#universe

We track 2904 posts using #universe across 7 networks, carrying 297.6M engagement between them — an average of 102.5K per post.

It is used most on Instagram: 1974 of the 2904 posts we hold, 68% of the total.

Where it performs hardest per post, though, is TikTok, averaging 364.5K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →