#baking

We track 1843 posts using #baking across 6 networks, carrying 185.3M engagement between them — an average of 100.6K per post.

It is used most on Bluesky: 1325 of the 1843 posts we hold, 72% of the total.

Where it performs hardest per post, though, is Instagram, averaging 1.3M — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →