#craft

We track 479 posts using #craft across 7 networks, carrying 47.5M engagement between them — an average of 99.1K per post.

It is used most on Pinterest: 242 of the 479 posts we hold, 51% of the total.

Where it performs hardest per post, though, is TikTok, averaging 466K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →