#earthday

We track 274 posts using #earthday across 7 networks, carrying 17M engagement between them — an average of 61.9K per post.

It is used most on X / Twitter: 183 of the 274 posts we hold, 67% of the total.

Where it performs hardest per post, though, is Instagram, averaging 475.7K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →