#explorepage

We track 1700 posts using #explorepage across 4 networks, carrying 138.2M engagement between them — an average of 81.3K per post.

It is used most on Instagram: 1378 of the 1700 posts we hold, 81% of the total.

Where it performs hardest per post, though, is TikTok, averaging 381.3K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →