#family

We track 1876 posts using #family across 8 networks, carrying 336.9M engagement between them — an average of 179.6K per post.

It is used most on Douyin: 990 of the 1876 posts we hold, 53% of the total.

Where it performs hardest per post, though, is TikTok, averaging 793.3K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →