#instagood

We track 706 posts using #instagood across 4 networks, carrying 71.6M engagement between them — an average of 101.4K per post.

It is used most on Bluesky: 402 of the 706 posts we hold, 57% of the total.

Where it performs hardest per post, though, is TikTok, averaging 585.5K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →