#instagram

We track 853 posts using #instagram across 7 networks, carrying 105.8M engagement between them — an average of 124K per post.

It is used most on Bluesky: 336 of the 853 posts we hold, 39% of the total.

Where it performs hardest per post, though, is Instagram, averaging 365.5K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →