#magic

We track 1714 posts using #magic across 8 networks, carrying 304.3M engagement between them — an average of 177.6K per post.

It is used most on TikTok: 868 of the 1714 posts we hold, 51% of the total.

Where it performs hardest per post, though, is Instagram, averaging 367.1K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →