#mcm

We track 982 posts using #mcm across 2 networks, carrying 606.4K engagement between them — an average of 617 per post.

It is used most on Bluesky: 959 of the 982 posts we hold, 98% of the total.

Where it performs hardest per post, though, is Instagram, averaging 17.3K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →