#nostalgia

We track 2028 posts using #nostalgia across 7 networks, carrying 114.9M engagement between them — an average of 56.7K per post.

It is used most on Douyin: 970 of the 2028 posts we hold, 48% of the total.

Where it performs hardest per post, though, is TikTok, averaging 301.9K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →