#siblings

We track 705 posts using #siblings across 5 networks, carrying 359.2M engagement between them — an average of 509.5K per post.

It is used most on Douyin: 384 of the 705 posts we hold, 54% of the total.

Where it performs hardest per post, though, is Instagram, averaging 3M — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →