#sports

We track 3215 posts using #sports across 8 networks, carrying 218.9M engagement between them — an average of 68.1K per post.

It is used most on Douyin: 1564 of the 3215 posts we hold, 49% of the total.

Where it performs hardest per post, though, is Instagram, averaging 922.2K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →