#viralreels

We track 480 posts using #viralreels across 5 networks, carrying 96.6M engagement between them — an average of 201.4K per post.

It is used most on Instagram: 334 of the 480 posts we hold, 70% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 281.7K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →