#worldcup

We track 1007 posts using #worldcup across 7 networks, carrying 238.2M engagement between them — an average of 236.5K per post.

It is used most on TikTok: 695 of the 1007 posts we hold, 69% of the total.

Where it performs hardest per post, though, is Instagram, averaging 304K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →