#ad

We track 12074 posts using #ad across 7 networks, carrying 685.3M engagement between them — an average of 56.8K per post.

It is used most on Bluesky: 10582 of the 12074 posts we hold, 88% of the total.

Where it performs hardest per post, though, is TikTok, averaging 746.2K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →